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By optimising the room allotment system at Tirumala, the
Tirumala Tirupati Devasthanams (TTD) is not only providing additional rooms to
thousands of devotees waiting in the queue lines, but also earning good money.
The demand-supply gap is a perennial problem at the
ever-bustling Tirumala hills, while lack of information is a major impediment
that further widens it. While several rooms remain unoccupied, thousands of
devotees seeking shelter forms the other side of the coin. “We have identified
this peculiar phenomenon and decided to plug the gap by passing on information
to devotees,” TTD Executive Officer D. Sambasiva Rao said.
By making proper use of the public address system to inform
devotees of vacancies, he found a significant rise in the number of devotees
making a beeline to the reception counters for reserving rooms. “Devotees get
dejected by seeing overflowing queues and assume that rooms are not available.
The occupancy rate rose phenomenally after we started announcing the vacancy
position tariff-wise and area-wise periodically,” he added.
By allotting the same room for more than one party on a given
day, the TTD ensured more than 100 per cent occupancy. As the occupancy went up
by 15 per cent, the TTD generated an additional revenue of Rs. 1.7 crore in
April, compared to the previous year.
http://www.thehindu.com/news/national/andhra-pradesh/ttd-optimises-pilgrim-accommodation-rakes-in-moolah/article7257908.ece
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